The 'news'paper Mr Baskerville works for is currently running a contest in a desperate attempt to increase readership. And hopefully prevent Mr B's job being outsourced to India.
This contest involves running fake ads in the paper for readers to identify and win prizes. A cunning plan to make them actually look at the ads, we thought. Genius!
Last week we ran an ad for a fake restaurant, which included the line '50% off or half price, whichever is cheaper'.
So far, 13 people have called reception to make a reservation.
Additionally, 3 totally non-fake ads have been identified as being fake - probably due to the egregious use of starbursts.
Mr B's favourite: one charity filler was accused of being fake.
Mr B wants to run a Ski Narnia ad next. He fully expects to field calls from winter sports fans.
Wednesday, April 7, 2010
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